Football and cryptocurrency sponsorship: is the free-for-all over?


“Up until now, football’s relationship with cryptocurrency sponsorship has felt like a complete and utter free-for-all, with no rules whatsoever. Slowly but surely that is starting to change. This week the UK government announced plans to crackdown on misleading ads for cryptocurrency companies, which would treat them like ads for other financial products, a move that could have far-reaching implications in the world of football which is increasingly dependent on the booming sector. Meanwhile Spain is leading a similar charge in the EU. …”
The Athletic

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: