Football and cryptocurrency sponsorship: is the free-for-all over?

January 22, 2022


“Up until now, football’s relationship with cryptocurrency sponsorship has felt like a complete and utter free-for-all, with no rules whatsoever. Slowly but surely that is starting to change. This week the UK government announced plans to crackdown on misleading ads for cryptocurrency companies, which would treat them like ads for other financial products, a move that could have far-reaching implications in the world of football which is increasingly dependent on the booming sector. Meanwhile Spain is leading a similar charge in the EU. …”
The Athletic


Mourinho, Benítez and the Pursuit of the Past

January 22, 2022


“In the sudden flood of spare time he had after departing Manchester United, José Mourinho filmed a commercial for a bookmaker. A couple of years and a couple of jobs on, it is still running on British television. It still works, after all. Mourinho is still a household name in Britain. The ad’s central concept holds up. Mourinho’s acting might be just a little hammy — as you might expect — but it is quite deft, too. Looking as tanned and healthy and relaxed as we all did in 2019, he earnestly walks viewers through what it takes to be ‘special.’ The joke is that he should know: He is the Special One, after all. Get it? …”
NY Times


Liverpool’s post-Jurgen Klopp problem: Why they need to start planning now

January 22, 2022


“‘I still have three years at Liverpool!’ Jurgen Klopp was keen to point out when FourFourTwo asked him last autumn about what he’ll eventually do in his life after football. … Now, six months on and into 2022, the summer of 2024 looks a whole lot closer for Liverpool supporters. A summer when the man who ended the 30-year title drought and brought home European Cup number six is set to depart the club. …”
FourFourTwo