“In the sudden flood of spare time he had after departing Manchester United, José Mourinho filmed a commercial for a bookmaker. A couple of years and a couple of jobs on, it is still running on British television. It still works, after all. Mourinho is still a household name in Britain. The ad’s central concept holds up. Mourinho’s acting might be just a little hammy — as you might expect — but it is quite deft, too. Looking as tanned and healthy and relaxed as we all did in 2019, he earnestly walks viewers through what it takes to be ‘special.’ The joke is that he should know: He is the Special One, after all. Get it? …”
NY Times