“Certain ways of playing have become imbued with moral values, with certain styles becoming accepted as being the ‘right’ way to play, of representing ‘good’ football. For instance, when Oldham Athletic put Liverpool out of the FA Cup in January by playing a direct game based around the raw physicality of their centre-forward Matt Smith, there was much chortling about their robustness and how Liverpool’s delicate, academy-groomed youngsters ‘didn’t like it up ’em’.” World Soccer – Jonathan Wilson