In The Premier League, The Sun Always Shines On TV


“When Sergio Aguero crashed home the injury time winner to secure Manchester City’s Premier League title, he almost certainly gave little thought to the financial ramifications of his well taken goal, but it could be argued that this sublime moment provided the impetus for last week’s record television deal, which has climbed around 70% to £3 billion over the next three-year cycle. As the Premier League’s chief executive, Richard Scudamore, said, ‘We couldn’t have gone to market at a better time.'” Swiss Ramble

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