“Footballers are always going to be in the headlines. Late night drinking, kiss-and-tell stories and mega transfers create big news stories. We even have Kenny Dalglish (and most of his extended family) on Twitter. Traditional media has relied on the mutually beneficial relationship between on one side players, clubs and managers and on the other, local and national journalists to publicise (and criticise) in equal measure. The advent of Twitter and other social media platforms has provided novel and more direct channels of communication and interaction. Clubs, associations, companies and individuals can communicate instantaneously with fans and followers. The immediacy, ease of communication and the instantaneous nature of, for example, tweeting players means mistakes and mishaps are inevitable. The more high-profile the individual, the juicer the story.” Tomkins Times