“The reigning Eredivisie champions are AZ . The club is located in Alkmaar, Nord-Holland, which is 33 km. (20 mi.) north-west of Amsterdam. KNVB Cup (Dutch Cup) Holders are SC Heerenveen, from Heerenveen, Friesland. At the top of the map are the crests of each club, sized to reflect their 2008-09 average attendance in either the Eredivisie or the second division, which is called the Eerste Divisie. At the top left, there is a list of the cities with 09/10 Eredivisie representation. Below is the list I used.” (billsportsmaps)