“If you read our post on the subject earlier on in the week, you may have noted that the price of watching this weekend’s World Cup qualifier between Ukraine and England was listed as £4.99. As hopes of a last minute highlights package fade fast with rights holders Kentaro stating that they feel that the coverage should be “all about the internet”, it is worth pointing out to potential viewers that this price has already been raised to £9.99 (as of midnight last night), and that it will be hiked up again to £11.99 at midnight tonight.” (twohundredpercent)