“For years, MLS has tried to substantially grow its fanbase. The league has expanded rapidly, constructed fabulous new stadiums, made strides in youth development, thrown resources into marketing efforts and shuffled between different broadcasters. The work has paid dividends in attendance in many markets, massively raised the valuations of every club and attracted a growing number of deep-pocketed, motivated owners, but it hasn’t made MLS all that popular nationally. Still, MLS is on an upward trajectory. …”
The Athletic