“By this point, you’ve probably heard of the term expected goals (or xG). If not, familiarise yourself. It’s the poster-boy of the football analytics movement, going from being included in the box-score on shows such as Match of the Day and Sky Sports’ Monday Night Football to shaping how those within the game think about chance creation. It even influences scouting and recruitment. It’s become something of a meme too, with Brighton’s well-documented gap between goals and xG dominating the discourse for Graham Potter’s side in 2020-21. …”
The Athletic
