“A big part of the attraction of international tournaments is that they seemingly render a very complicated game into an ‘open source code’: millions of casual viewers feel that they can confidently talk about a team by conflating it with the country it represents (‘I like Denmark’) and/or attaching neat, stereotypical labels to them. The mainstream media reinforce this fake familiarity by trotting out the tired old cliches, in the mistaken and deeply patronising belief that their audience prefers catch-phrases to more serious analysis.” Raphael Honigstein