Welcome to the future of football

“Rio Ferdinand is perhaps one of the more unlikely of digital ambassadors. Before yesterday’s online-only broadcast of Ukraine v England, the defender offered his opinion on the unique way the game would be broadcast to the nation. ‘I’m sure it’ll be the way forward and in the future it’ll probably be the reality. I think it’s a good way to gauge how many people are interested,’ Ferdinand told BBC Sport. The Manchester United man’s view was one shared by many online who breathlessly predicted it would change the face of sports broadcasting. Perhaps the digital question was still playing in his head, judging by his performance in the game. (SoccerLens)

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