“The night before England manager Thomas Tuchel named his 26-man World Cup squad was a nervous one. Not so much for the players: by then, most of them had already received the phone call telling them whether they were in or out. But for those responsible for producing the squad announcement video that the English Football Association (FA) wanted to go live at 10am the next morning. … The duo, who run creative agency Dirty Vanilla, had spent the previous three weeks working night and day on the project, from shooting the main running sequence on one of New York’s busiest streets, to tasking staff with creating hand-drawn animations and designers with computer-generated imagery (‘zero AI was used,’ Shaw points out). But there was only so much they could do without Tuchel’s final list of names, which landed with them around 7pm the night before the film was due to go live. …”
NYT/ATH (Video)