FIFA’s Gianni Infantino, who has yet to hear a billion-dollar idea he wouldn’t at least entertain.
“This is soccer’s age of the Big Idea. There is an incessant, unrelenting flow of Big Ideas, ones of such scale and scope that they have to be capitalized, from all corners of the game: from individuals and groups, from clubs and from leagues, from the back of cigarette packets and from all manner of crumpled napkins. The Video Assistant Referee system was a Big Idea. Expanding the World Cup to 48 teams was a Big Idea. Project Big Picture, the plan to redraw how the Premier League worked, was a Big Idea. The Super League was the Biggest Idea of them all — perhaps, in hindsight, it was, in fact, too Big an Idea — an Idea so Big that it could generate, in the brief idealism of its backlash, more Big Ideas still, as the death of a star sends matter hurtling all across the galaxy. …”
NY Times