Telemundo Has a Big Goal: Win the World Cup


“MIAMI — Nearly seven years before this year’s World Cup began, Eli Velazquez, a sports television executive for Telemundo, was awakened by an early morning phone call from his boss six time zones away. It was earth-shattering news. For the first time, Velazquez’s longtime employer, Telemundo, one of the main Spanish-language broadcast networks in the United States, had wrested away World Cup broadcast rights from Univision, its archrival. For the hefty sum of $600 million, the 2018 and 2022 World Cups were theirs. Still in bed, Velazquez, who had helped prepare Telemundo’s sales pitch, struggled to absorb the welcome, but overwhelming, news.” NY Times

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