“Somewhere along the line there had to be a calming influence, for the draw for the World Cup Finals in London early in January threw the domestic soccer season into something of a panic. Representatives from the interested bodies arrived in their droves and the press, radio and television coverage was something that we have not experienced before. Of course, the event has never taken place on our own doorstep previously and it now looks as if everything has been done to make the Finals a memorable occasion. The spate of publicity did wonders for the sale of tickets which had been selling at a steady rate before and we were only a few months off knowing how English soccer supporters would take to summer football.” In Bed With Maradona
The Summer Is Important: English Football In the Shadow Of the 1966 World Cup
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