“In the early twentieth century Latin American football was growing rapidly. Uruguay had won the triple crown of the Olympic Games in 1924, ’28 and the inaugural World Cup held in Uruguay 1930. Since then football had sprung up across the continent reaching all sections of society and social class, from Copacabana beach overlooked by Sugarloaf Mountain to the country clubs. This new samba style football was developed; individual skill and flair outshined the rigidity of European tactics. The flamboyant philosophy is an extension of the carnival. Brazilians like to show off. There is a word in Brazil ufanismo, boastful, arrogant nationalism. When Brazil was chosen to host the 1950 FIFA World Cup, they were going to put on a show to encapsulate their style of play, but come the climax of the competition, the Uruguayans did not read the script, and Brazil paid the price.” In Bed With Maradona