“Ladies and gentleman, friends, family, opium smugglers, torch singers, bicyclists, balloonists, chemists, painters, gangsters, mysterious women in kimonos, and grad students; Three years ago today, armed with nothing but youthful pluck, a Google password, and a biography of Pierce Egan, I set out to create a sports website that would ‘be insanely profitable’ and ‘basically run itself.’ From those springs of innocent idealism, plus electricity and several computer languages, The Run of Play was born.” (Run of Play)