Club, Community and Consumerism: What Do We Support?

“What is the purpose of a soccer club? What, indeed, is the purpose of using the word ‘club’ in the name of so many Major League Soccer teams – to keep the question focused on these North American shores just for now. Are we supporters of clubs, or are we consumers of products? (This is a question Toronto Football Clubs have been asking themselves recently, as we will discuss). We should begin with a pathetically brief description of what a ‘club’ is.” (Pitch Invasion)

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