“It’s easy and facile to suggest that morality has no place in football, that ultimately only results count, that money talks louder than ethics, and that fans don’t care anyway. The furore over the hiring of Marlon King by Coventry City aside, it’s obvious that morality, both of the general type and of a more specific version relating to football, is at the heart of most interesting discussions about football. Fans care passionately about the nebulous quality ‘fairness’, about the ‘right’ way to play, and even to which values their club should aspire. Almost everything that makes people angry and passionate about football is to do with some kind of morality. It’s just that they rarely care about what two (or three) consenting adults get up to in a hotel room (allegedly).” (Run of Play)