“The World Cup is enjoying a surge in TV ratings thanks to excitement surrounding the U.S. team’s strong performance, putting the tournament among the elite telecasts in all of sports. But can soccer sustain its burst in popularity in the U.S. The evidence suggests that some skepticism is in order The U.S. lost 1-0 on Thursday to Germany, but still advanced to the knockout stage of the tournament, having survived this year’s Group of Death The surprising run has made for captivating television. Ratings for the Germany match weren’t available on Thursday, but it is clear already that this year’s telecasts are setting records. The U.S. match versus Portugal on Sunday wasn’t just the highest-rated soccer game ever in the U.S. The combined viewership of the game was 24.7 million between ESPN and Univision, making it the most-viewed sporting event of the year so far, excluding American football, a perennial ratings juggernaut.” WSJ