“Over the past few years, spending on transfers and wages by football clubs has increased dramatically. 7 of the 10 most expensive transfers have taken place in or after 2009, 3 of them occurring in this (incomplete) transfer window. Higher fees, and the greater brand value of every star footballer has also led to an inflation in the wage rate for footballers. While this is all good news for the players, it gives the boardroom staff a right old head-ache. The higher costs lead to lower profits (if any), leaving a number of clubs closer to insolvency. In order to stem the rot, UEFA introduced Financial Fair Play, a scheme that prods clubs to live within their means. So, with a sort of cap enforced on their transfer spending, clubs are forced to look inwards for their supply of players, as a result of which, greater emphasis is suddenly being placed on youth academies, and academy products.” Outside of the Boot