“In last week’s second leg of the final of the Copa Libertadores, Atletico Mineiro of Brazil did not only win the trophy – they took the extraordinary sum of nearly $7 million at the box office. A quick, back of the envelope calculation reveals that the average ticket price was over $100. This was a case of exceptional circumstances – the most important match in the history of a big club. But the trend is already out there in Brazilian football.” ESPN -Tim Vickery
