A Fragmented Future? English Football Broadcast Rights and the Challenge of Google and Apple

“Google and Apple may not exactly be the first names that spring to mind when looking for alternatives to challenge Sky’s dominance of sports broadcasting in Britain, but it should be no surprise that two of the giants of the tech and online world are eyeing up sport as a way to lure consumers into their new offerings. It was, after all, a key part of Rupert Murdoch’s strategy as he battled to establish his satellite broadcasting operation in Britain at the start of the 1990s.” Pitch Invasion

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