Deconstructing Twitter Accounts: New York Red Bulls vs. Manchester City

“Twitter. All the kids were doing it. And then, all the adults were doing it. All the corporations decided they would do it. Then people decided to use it to overthrow dictators. And at some point during this process, all of our beloved sports teams caught Twitter fever. Today, if you’re a sports team without Twitter, you might as well be in black and white. That may explain why practically every professional team in a major sports league is ‘utilizing Twitter as an effective means of connecting with fans,’ or something like that. It’s probably not a stretch to think that in 2011, every team communications plan has a page dedicated to Twitter in the ‘Social Media’ section.” Nutmeg Radio

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