“Traditional terrace tipplers still mouthing up their marmite at the news that Newcastle’s St. James’ Park will henceforth be known as sportsdirect.com@St. James’ Park Stadium will be further aghast to learn that Chelsea would consider cashing in on Stamford Bridge. We are not too far off from Ethan Armstrong’s vision here at EPL Talk of sponsored songs and players. While the idea of selling naming rights in England is not new, what with the Emirates Stadium, the KC Stadium, Reebok Stadium and the DW Stadium; the practice is not nearly as common as in the United States, what with Dick’s Sporting Goods Park, Pizza Hut Park, the Home Depot Center and virtually every outdoor or indoor facility in the country.” (EPL Talk)