How do you value a football club?


“Imagine you are looking for a new house. You want something modern and you know what part of town you would like to live in — somewhere central and with growth potential. You are not quite ready to start traipsing around places yet, so you start your search online and you quickly find something that looks right up your street and is just about within budget. Hold on, what’s this? The same place on a different website for 15 per cent more? Oh no, it’s on this other website for 70 per cent more? Woah, here is something saying the owner will only listen to offers of twice as much as the first price! How much does this place cost? Can I choose the price I like? …”
The Athletic

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