“The past few years have been pretty successful for Swansea City. After becoming the first Welsh club to gain promotion to the Premier League in 2011, they have since firmly established themselves in England’s top tier, finishing 11th, 9th and 12th in the three seasons since then. During this period, they have also won the Capital One Cup, which qualified them for the Europa League, where they reached the knockout stage before being eliminated by Napoli. In the process, they have continued to follow a prudent financial strategy As the club explained after promotion: ‘Our long term goals will cater for Swansea City remaining as a top flight club, but not in any way that puts the company’s financial stability at risk. This remains paramount in our management philosophy.’” The Swiss Ramble