“As the summer of 1995 came to a close, Luis Orozco, a Colombian-born student living in Akron, Ohio, popped a letter in the mail that was bound for his local newspaper. He was overcome by two emotions: pessimism and intrigue. The latter of the two was fueled by Orozco’s love of football, which, to his delight, was welcoming a yet-to-be-named professional team to his area, set for a place in the newly formed Major League Soccer league. The pessimism: that came from Orozco’s belief that his suggestion for the Columbus slot’s name, contained in the letter that was now on its way to the Columbus Dispatch, may not be chosen, thanks to a wave of competition.” 8by8