“As we move into Day Three of our Football Ownership series, Gary Hartley tries in vain to make some sense of what, exactly, Massimo Cellino is up to at his beloved Leeds United. It’s not particularly new, this football clubs subsumed by rich men’s egos thing. It’s just that in the presumed halcyon days, the egos were more the Rotary Club, cigar on Sunday type of affair – vaguely but not entirely unapproachable, with no offspring on Twitter. Things are different now; we’ve supported or allowed the cult of moneyed personality, accepting that since it’s all ultimately a game, we can in turn allow our game to be gamed. Sigh. But hey, down at Elland Road, at least our rich man has a personality. Right? You with me? Right?” thetwounfortunates