“Even if you don’t hail from one of the world’s many soccer-loving countries (you know, the ones that don’t call it ‘soccer’) surely you can get on board for the World Cup. Here in the United States, I often hear ‘I just watch it for the ads’ said about the Super Bowl. And if that game’s breaks showcase some pretty cool spots, then its non-American football equivalent offers an even higher level of promotional spectacle. Last year, we featured Brazil and 12 Monkeys auteur Terry Gilliam’s two ventures into the form of the World Cup commercial, ‘The Secret Tournament’ and ‘The Rematch,’ the first of which you can watch at the top of the post.” Open Culture (Video)