“To describe the World Cup as a ‘poisoned chalice’ for the host nations is to ignore the fact that its value goes beyond the economic—it brings people and nations together. It’s also a fantastic platform from which to spread the message that racism and homophobia in sport are wrong. I’m not denying that it costs a huge amount of money to host the World Cup but Brazil currently has the seventh largest economy in the world, is rich in natural resources and has a population of over 198m people. It is a nation that loves football and has a strong tradition of excellence in the game; this event has forced them to upgrade their stadiums and ensure they maintain a world-class standard. It has also made it essential for the Brazilian government to improve the nation’s infrastructure. Brazil is supposed to be this new country coming out and showing the world how powerful they are. I believe that hosting the World Cup will, in the long term, be a huge benefit to Brazil’s economy and global status.” Prospect: Sol Campbell and Simon Kuper