“In Bahia on Friday, the draw for Brazil 2014 represents a crucial stage in the incubation period of World Cup fever. For the next six months, symptoms may include fractured metatarsals, a fixation with Brazilian hotel facilities and cravings for football nostalgia. Much like Second Season Syndrome, there is no known cure, but it is treatable. The 19 previous tournaments have each provided their own iconic moments, images and (possibly apocryphal) tales. Looking back over the competition’s history – and with logistical and ethical fears surrounding the 2014, 2018 and 2022 editions – just what would a perfect World Cup be like?” Football Clichés