Ö Pioneers!

“A couple of years back, in the ‘Hey, YouTube exists!’ golden age of let’s call it 2007-10, it got to be a common thing for up-and-coming young soccer stars to release promotional rap videos. I’m talking European rap here, which blasted this trend into a whole other Bad Idea galaxy. You’d get these willowy midfield prodigies, kids who’d just signed their first £30k/week contracts, who’d barely even learned how to downshift their new Maybachs. Then suddenly there they’d be, shyly posturing in front of a studio mic while some mirror-shade-wearing Dutchman called DJ Hogwarts bounced around plaiting his Mennonite beard, nodding on one and three. It was a fascinating era. I miss it.” Grantland – Brian Phillips

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