“Gonzalo Ludueña started it and now there’s no stopping it. Gonzalo was fourteen at the time. He played in the youth team at River Plate in Argentina and shared a dormitory with a handful of other players at the club’s residency. One day one of them scored twice in a game against Huracán and was awarded the Man of the Match Award, sponsored by the petrol company Esso whose adverts famously involved a prowling Tiger and whose slogan ran: Put a Tiger in Your Tank.” SI