Ronaldo and the Thief of Culture

“Does anyone know who’s leading the Liga? No, not La Liga; the Liga, the Primeira Liga—Portugal’s first tier of domestic football. Does anyone know? Does anyone care? Heck, even I’ve been known to look past the Primeira Liga, and I’m Portuguese. That’s the lure of the fast-paced, money-rich, crowd-packed Premier Leagues and Bundesligas and La Ligas of this world, whose fan-friendly cable packages are often too much to resist when the alternative is a game between Paços de Ferreira and Olhanense in an empty back-lot stadium that wouldn’t make it in League Two in England. Most teams in the Championship have bigger attendances and heftier budgets than, oh, around 12 of the 16 teams in the Primeira Liga.” Run of Play

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