“Everywhere you turn in South Africa, FIFA has papered walls and billboards with the slogan ‘Ke Nako. Celebrate Africa’s Humanity.’ At first glance it seems banal and harmless. But the more I see it, the more it bothers me. First, there is something discomforting in seeing the large trademark symbol inserted next to every use of the slogan. Can you really trademark ‘Africa’s Humanity?’ Isn’t that exactly the kind of neo-imperialism an African World Cup is supposed to counter?” (Pitch Invasion)