“Contrast the above (and its soundtrack) with Nike’s bloated ad, which is seasoned with the most tired forms of machismo and sexism. Here there are even a few girls and women, presented not as sex objects or football failures, but as fans and players (asking the boys to give her the ball!). This ad, furthermore, is actually about African soccer.” (From A Left Wing)
Puma does the World Cup ad better, with African footballers and fans, Gnarls Barkley and Kehinde Wiley
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