“The Goddess of Victory. There’s nothing particularly wrong with the Fifa World Cup Trophy. As five-kilo dods of solid 18-carat gold with two malachite layers go, it’s as serviceable as they come. But just look at the name of it again. The Fifa World Cup Trophy. A functional and corporate monicker betraying a complete lack of invaluable – and dear God how they’d love to buy some of this – old-school glamour.” (Guardian)