“You may soon begin to notice—as you wander the streets of New York, read your favorite magazine, or surf the web—a series of brightly colored murals depicting men on horseback, eagleback, and elephantback; men dressed as supermen or samurai; men sprouting wings or plated with armor. Do not be alarmed. These are not new comic book characters, created to kick Batman, the Fantastic Four, and Transformers to the curb. No, they are much bigger than that. These are the heroes of the 2010 World Cup, each of them en route to South Africa as they prepare to vanquish their foes and bring glory to their homelands.” (Vanity Fair)