“A streetfighter, a product of the terraces, the antithesis of David Beckham, earthy, real, unmanufactured: branding Wayne Rooney has been profitable business. Just how lucrative is up for debate, as the agency Proactive – who produced that description of the Manchester United striker – is claiming he owes them £4.3 million. An alternative viewpoint is to wonder about the necessity of spin to deliver an accurate image of Rooney.” (ESPN)