“What if the legend stops being fact? What if the legend not only stops being fact, but goes on being printed anyway, printed incessantly, at every opportunity, printed and duplicated and reprinted and reduplicated to the point that it becomes an inescapable atmospheric cliché? What if it starts to distort the desire it originally gave expression to? What if it stops even being a legend, and becomes instead a slogan, a logo, a trademark, a campaign?” (Run of Play)