“At a train station pub six miles north east of Birmingham, England, Andy Lyden looks over a patent application he had almost forgotten existed for a concept that later changed football. The West Bromwich Albion supporter and his Aston Villa-supporting friend Dave Evans filed it from Evans’ kitchen table in their hometown of Sutton Coldfield in May 1998. Their system would track players, detect possible offsides and alert referees almost instantly, which they hoped would make football decisions more accurate. While football would not approve goal-line technology until 2012, conduct its first official semi-live video assistant referee (VAR) trial until 2016 or introduce semi-automated offside at a World Cup until 2022, Lyden and Evans had imagined elements of all three. Not only that, but they also warned that frame-by-frame video reviews would slow the sport down, damaging its tempo and atmosphere. …”
NYT/ATH (Video)

Daily Archives: August 8, 2026
Liverpool’s commercial power in America, their 40-store plan and sponsorship future
“‘From the data we have and the metrics we look at, it suggests that we are the biggest Premier League club in the United States. I believe we’re in a unique position in terms of our pulling power.’ Liverpool’s chief commercial officer Ben Latty is talking to The Athleticabout the impressive foothold they have established in the American market and their grand plans for further expansion. According to audience research company GWI (formerly Global Web Index), Liverpool have 26 million supporters in the U.S. and boast the fastest-growing fanbase of any Premier League club in that country. They have 62 official supporters’ clubs spread across 32 states and 12 international football academies based there. The U.S. is Liverpool’s biggest retail market outside the United Kingdom, accounting for 26 per cent of all international sales. …”
NYT/ATH (Video)
