“Zac Kenworthy, the vice-president of production at Fox Sports, has confirmed that his network intends to use half-time interviews during the World Cup and added it remains in ‘conversations’ with FIFA as to how they will use the three-minute hydration breaks in each half of games at the tournament. The Athletic previously reported that FIFA will allow broadcasters to cut away to advertisements during the ‘hydration breaks’ that will split up each half of all 104 World Cup matches. FIFA have previously described the three-minute breaks as being motivated by player welfare, but the breaks will take place in every game, even in temperature-controlled venues, which left many to conclude that there were also commercial motivations at play. …”
NYT/ATH (Video)