“In one of the more monumental shifts in the collectibles world, FIFA and Fanatics have inked a long-term, exclusive licensing deal that will allow Topps — owned by Fanatics — to produce soccer cards, stickers and trading card games for the World Cup and other FIFA events starting in 2031. This will end FIFA and Panini’s long-standing partnership in the space. Panini will have served as the key licensee for FIFA World Cup cards and sticker books for nearly 60 years, starting in 1970 and running through the 2030 tournament, with the exception of the 1994 event. …”
NYT/ATH