A Different Kind of Moneyball: Newcastle United Is Finding Out What Winning in the Premier League Really Costs

Last November, on an early-morning train from London to Newcastle, in the north of England, I saw a drunk fellow in a white robe. The outfit, I knew, was supposed to simulate the attire of a traditional Saudi Arabian man. It was not a breathable material, this cheap polyester ordered off the internet. It was absolutely roasting him. He was red-faced with the booze and the shame, but mostly the booze. His friends, all around him, were exuding the very specific aura generated by drinking bottles of Stella plucked out of plastic takeaway bags. They called him by his nickname, which also happened to be the name of a classic Disney character. Let’s say Cinderella. …”
The Ringer (Video)

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