As World Cup Nears, Brands Weigh Cost of Teaming With Qatar



“For Gary Lineker, a starring role in Qatar’s big show was not an option. Sure, he had hosted a World Cup draw before. And as a former top scorer in the tournament who now works as a popular television broadcaster he has an ongoing professional relationship with the tournament’s organizer, FIFA. But fronting the glamorous event in Doha last month that set the matchups for this year’s World Cup in Qatar — a hosting choice he has regularly criticized — was not something, Lineker decided, that he could consider. So in a conversation with FIFA’s president, Gianni Infantino, Lineker said no. …”
NY Times

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