Smart spending has allowed Juventus to close the gap with Europe’s elite

“Mixing misfits is an art, and the Old Lady is ready to show off her collection. She’s been welcoming in the young, the old and the unwanted for years, but she’s now grown a bit more discerning, and the result is a Juventus side set to challenge for the UEFA Champions League trophy. It’s not a lack of money that’s kept Juventus from splashing out on flashy buys. It’s now one of the 10 richest soccer clubs in the world, valued at $837 million. The club’s ownership of Juventus Stadium, a rarity in Italy, has dramatically increased its matchday takings, and having the biggest share of the Serie A broadcasting pie adds to its revenue. But Juventus still operates as though it’s on the verge of losing money, with a smaller budget than that of even West Ham United.” Fusion


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