“As Newcastle United’s passionate supporters endure yet another frustrating season, it all seems a far cry from the days when they were known as “The Entertainers”. Mid-table mediocrity appears to be the pinnacle of the club’s ambition, while a cup run is to be frowned on, as it might weaken the chances of remaining in the top flight, where they can continue to benefit from the lucrative Premier League TV deal. Most of the fans’ displeasure is aimed at owner Mike Ashley, a highly successful businessman who has turned around the club financially, but who clearly favours profit over performance. He has made a series of strange choices, such as hiring his mates Dennis Wise and Joe Kinnear, that have slowly drained the supporters’ spirits, leading to widespread protests and even an organised match boycott.’ The Swiss Ramble