A Different Kind of Business Model

“Over the past 20 years football has changed beyond recognition. The very identity of the football today is very different; the game has moved with society. Football was always a working class game in the 70s and 80s – it was a release for many of the everyday drudgery of life. But times have changed, and so has the working class identity of football. It is a difficult transition for many traditional football fans, money has poisoned the game in so many ways and the gap between players and supporters is now so wide that there is very little connection. A player will kiss his club’s badge one week, and the next he will be off kissing another club’s badge for an extra £10k a week. That’s how the game works these days.” Tomkins Times

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